AION Auto UK shines on its debut at AM Live

AION Auto at AM Live

London, 12 November 2025 – AION made its UK debut to the motor retail sector at AM Live at the NEC in Birmingham with a commitment to bring a fresh approach in the way it does business with retailers.

“We’re bringing a new brand – but not a start-up – to the UK and we’re setting out to do things differently,” explains Wakefield. “We’re looking for retail partners, not dealers. We’ll establish partnerships based on strong relationships and trust. We want to work with them to design a framework that makes for straightforward business.

“Taking this different approach won’t be easy, but retailers tell us it’s a breath of fresh air. With deeper trust, business is simpler. Success lies in a commitment to provide an exceptional customer journey, from research and test drive through to purchase and into aftersales. That gives us the strongest foundations from which to build sustainable, long-term and profitable business for us and for our retail partners.”

Exemplifying its innovative approach, AION Auto UK used its trade debut to unveil a modular showroom display that enables retailers to quickly adopt the new AION brand into their existing showroom space. It will provide retail partners with a cost-efficient, sustainable, easily deployed on-brand showroom presence, avoiding the need for large upfront investments and wholesale interior renovations.